Kundalini Yoga Club

Logo design for dutch-based Kundalini Yoga Club by Guru Gian. The logo is a simple linear depiction of a yogi performing an asana. To arrive to this shape various postures were researched and designed. Eventually a posture was chosen which has an upward flow to it. The yellow circle provides the recognisable point of focus a logo needs and the yoga mat a stable base giving structure to the whole. Eventually the research that went into the design of the postures will be used for the upcoming design of a manual with more detailed depictions of yogasets providing a simple visual language to show yoga postures.

Commissioned by Guru Gian Institute
2021, logo
Bureau Grusenmeyer | Kundalini Yoga Club