Identity for the lingerie brand la fille d’O including logo, packaging, art-direction and digital campaigns. The central concept of the identity evolved around the fusion of censorship and body language. Through the use of typography on images, we implicitly hinted at the sexuality, while at the same time censoring it. This basic concept proved useful in the application of various parts of the identity. For example, the trademark of the brand is covered up by a simple black bar, playing a game of hide and seek.